We started Abstract because the math stopped making sense.
A custom business website in 2026 costs $5,000 to $15,000. Monthly maintenance runs $500 to $2,500. Add AI integration and you're looking at another $5,000 setup plus $800/month. For most businesses, that's a six-figure technology bill over three years — for a website.
We've built apps that have served hundreds of thousands of users. We've sat inside top financial institutions and top tech companies. We've seen the actual cost of building this software, and we know what's possible when you build it with modern tools instead of legacy workflows.
So we set our prices against the actual cost — not against what the market lets agencies get away with charging.
Four reasons we can charge half.
Senior-only team
Every line of code is written or reviewed by an engineer with production experience at top tech and financial firms.
AI-native pipeline
Code generation, design iteration, QA and copy drafting are 10x faster than in 2022. We passed the savings into pricing.
No agency overhead
No account managers, no creative directors, no office. The person scoping your project is the person building it.
You own everything
Source code shipped to your GitHub on launch. Data lives in infrastructure you control. Leave any time with everything.
The reason most software costs what it costs is the structure that produced it, not the work itself. We rebuilt the structure.